You do not need to be an academic to be great at driving school marketing, far from it, but please don't be a sap and think marketing is just advertising, promo deals and is easy to do. Because the people who think that are usually the ones who could be earning a lot more money.

How many times do you see on Facebook ADIs telling other ADIs to go indy, "it's easy, all you need to do is slap an advert on Facebook." They have good intentions, but that's where it ends.

Any mug and get bums on seats, but don't tell me you are going to be satisfied with non committed learners who want to drive in the fewest hours possible at the lowest rate.  

And this is why ADIs get marketing wrong, time after time, after time. Top ADIs have invested their time and money in learning in knowing what works, how to use it and when. The ADIs in your area who are charging more than most are not their because they are lucky, it's because they learned how.

If you want to do this properly, take a few moments to understand the key differences and you will fly.

An extra £50k!!!

It's the sort of money people dream about, yet it is within your reach! I'm not messing here, this is serious stuff, are you up for it?  What would you do with that sort of cash?

I'm not going to use any extreme examples, just the average driving instructor.

Would you agree in your area the difference between the lowest price driving lessons and the highest price could be £6 or £7? So the average driving instructor is just £3 or so above the lowest price,  and £3 an hour below the highest. Is that fair to say? 

So it's also fair to say the average driving instructor could earn an extra £3 an hour more. 

Let's go one step further,  

Is it ok to presume some instructors have waiting lists and yet others are 10-15 hours short each week? I'm going to suggest every driving instructor is 5 hours a week short...it's just an average, you do your own sums.

On the basis the driving instructor is charging £25 an hour, I claim that with my help you will find those extra 5 hours - an extra £125 a week.  

I also claim you will be able to increase your prices by £3 an hour, that is another £120 a week, £245 in total.

I claim that the average driving instructor is losing out on £12,000 each year. 

The only reason you should be looking to build a driving school franchise is to make money, a low cost driving school franchise helps no one in the long run. It promotes low prices, it puts the pressure on you to deliver, and you will never get proper commitment. 

You and your family do not deserve or warrant to be messed around and that's what you will get when you start knocking out your services on the cheap. And you will never make any money from it.

If the stress doesn't get you first then the tax man will.
It really is not worth it.
Let me go into detail and demonstrate how you can build a driving school that commands a decent franchise fee and not an anchor around your neck. Join ADI Visionary today.

It's great to be an independent driving instructor, but anyone who tells you it's easy is mad. The buck stops with you, end of! And while you think you might be saving let's say £80 a week, as soon as your diary is 5 hours down, you could be £150 a week out of profit. 

That saving of £80 you thought you were making is now a £3500 a year loss! Read that twice!
And it can happen in a blink of an eye.

I'm not trying to put you off going Indy, 
I just want you to do it right.

I don't want to see people losing money hand over fist, the pressure it create is enormous, so if you are thinking of doing this on your own join ADI Visionary. You have all the marketing and sales training you will ever need. Join today. Dot it now.

Just have a look at Paul Kenney, 
Paul bought the ADI Visionary Membership and also some videos I had professionally made. On the back of posting one of the videos he bought from me he was able to sell a 30 hour intensive driving course for £900.

Paul is just one example.
Why does it work for Paul?
Well he takes action...will you?

If that was the case a 2 week holiday to Ibiza, a train ticket, airport car parking, or an iPhone would have different internet prices based on where you live. It doesn't happen like that at all, does it. 

I have worked with driving instructors in the most affluent and the poorest areas of the UK, where a 10 mile distance has seen a difference in £10 in price but still my marketing works.

In short you can forget the notion your area is poor, because everyone will pay an extra £2 to £3 if they could see the difference. It's not even the price of a bag of chips and a battered sausage! Or if you prefer a Starbucks, that's all we are talking about. The difference between your current price and the price I will help you to sell at.

What makes you different to the next driving school?

“Prices?”

Many learner drivers can't decipher the quality of a driving school, and that forced driving lessons prices...down through the floor. 

But you can learn how to stop this profit hammering mistake! I will show you how to stop your massive discounts and show you how to increase your prices without risk. 

Your school can be so different to any other and because you will be adding so much value at no extra cost to your school, learner drivers will flock to your driving school!

Giving great value to the client is important and so is your family, they deserve all the benefits and financial support you can bring.

This is an in depth look at how you can boost your marketing efforts over night and has been the basis for many success stories. 

First written in 2008 and last updated in 2013, Marketing 4 Driving Schools sold at £37 and is as fresh today as it ever has been.

This is a 30 day money back guarantee, giving you plenty of time to get started.

If you are earning an extra £5-£10k a year

how will you spend it?

Extra training to enhance your skills?

The holiday you and your family deserve?

A deposit for a house?

A new kitchen?

It is your choice, and it is the choice you will get when you take action.